Marketing

MarkIdeas Newsletter Archive

We put out an email newsletter full of interesting marketing and management items.  You can subscribe to it in the left -hand column.  Or you can look at the archives.

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Sorlien Electric of South Dakota

Successful marketing can be summed up in four words: 

Be who you are

In this radio ad for Sorlien Electric of South Dakota, we are doing successful marketing by telling our unique story in an uncommon way…

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Sunshine Foods

We all know that one way to do effective advertising is have the storeowner or the customer do the ad.  But have you tried it “script-less”?  These ads, one radio and one TV, for Sunshine Foods were not scripted.  We’ve found this to be the most effective advertising.

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Town & Country Realtors

Looking for small business marketing ideas?  Let your ads make people feel uncomfortable.  (Just enough…)  This radio ad for a Realtor proves that a story is improved when there is an element of discomfort in it.  Small business marketing ideas like this really work!

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Tires Tires Tires

All the local marketing we do for Tires Tires Tires, a Family Car Care Center, focuses on how we can help you “get more miles out of your current vehicles and save you money”.  With a rat crap economy, this theme is yielding great results.  Here are a couple examples of our local marketing…

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Linwood Wesleyan Church


My definition of marketing is to get your product in front of consumers in the most effective way.  For Linwood Church, our product is “acceptance”, “forgiveness”, and “hope.”  See if you think I adhered to my definition of marketing in this older radio ad…

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Stewart School

I’ve always wanted to do subliminal advertising.  In this radio ad and TV ad we did for Stewart School, you feel something that is not conveyed in words or pictures.  Call it a feeling.  Call it subliminal advertising.  Call it what you want, but it’s there.  Ok, ok, it isn’t subliminal advertising.  Maybe it’s just a “hip attitude” that bubbles under the surface of every ad…

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Brochure Design - Formatop

Formatop Brochure Design

We use words to inform and inspire, but very few of them in this brochure for Formatop.

And plenty of colorful pictures to entice. The logo was created by us too.

Click here to see it full screen.